A large part of the success of any mobile application depends on how the app relies on scrolling, look & feel, and on keeping hold of the users’ attention. A mobile app with an amazing design is the result of efficient UI / UX design.

At the most basic level the user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that enable a person to interact with a product or service. User experience (UX), on the other hand, is the internal experience that a person has as they interact with every aspect of a company’s products and services.

There is a significant difference between UI (User Interface) and UX (User Experience) and also the two components are essential during the mobile app development and also the on-going performance optimization phase. We cannot have:

  • An aesthetically good looking app that is difficult to navigate, use, read through and perform actions.
  • An easy to navigate app with poor visuals that spoils the brand positioning and user experience.

For an app to succeed it has to have a near perfect balance between functionality and design in terms of both UI & UX. Some of the tools which help achieve this goal are Sketch, Photoshop, Invision, Balsamiq etc.

Below are a few pointers which highlight the importance of UI/UX Design in mobile apps:

User Retention

When users open your app, you have just a few seconds to leave a lasting impression on them. They will only decide to continue if your app design is compelling enough, else they are going to leave. The next major factor is engagement. If users find the app design visually gripping only then they will explore the app further.

Word of Mouth

When your app has an impressive design, it presents your customer with catchy content and easy navigation, making them satisfied with the services of your application. A pleased customer tends to recommend your app to others, which in turn leads to an increase in customers, and consequently might have a positive impact on the ROI of your business.

Save Time & Money

If you invest in a beautiful and efficient UI/UX design coupled with an easy to use functionality, it will enable users to use it easily, repeatedly and with minimum fuss. It will save them a lot of time. Also, it will be a step forward to minimize the future spends in improving or updating the app in a major way.

Brand Boost

An efficient UI/UX design helps in increasing customer satisfaction resulting in happy clients. People like working with brands that make them happy. This increases the credibility of your business as a client creates good relationships with your company and brand. The result of this is the growth in the value of your business and your brand name.

Below are some useful tips to improve the UI/UX of your mobile:


The design should be uniform throughout the app. It should not be limited to icons and buttons but also the colour and pattern must be consistent. A consistent app design increases the familiarity with the app and makes it easy for the user to interact with it.

Loading Speed

Speed is one of the most important aspects of User Experience. The user wants to save time, therefore; they prefer to opt for the application with the shortest loading time. Higher the loading time of your app, higher the bounce rate of users.

Conventional Elements

Using familiar elements (icons, buttons, symbols etc.) in the app helps the user in using it seamlessly and repeatedly without any confusion. The user shouldn’t require any extra guidelines on how to use the app, unless absolutely necessary.


A fluid app design provides users with the freedom to navigate from one window to another comfortably and easily. It leads to a positive user experience which is important in app retention.


A mobile app that has a busy design and interface frustrates the users and consequently put them off. A minimalistic and easy to understand design, especially the navigation helps customers to feel comfortable and add to the ease of use.

As stated earlier, the success of your mobile application depends heavily on a classy user interface design, and you cannot risk taking any chances. At AppleTech we deliver easy-to-use interfaces the result in an enhanced user experience while providing the enterprise-grade code quality. Contact us for all your UI/UX design needs without hesitation.