Virtual Reality technology has been gaining a strong foothold in the industry lately. This trend can be attributed to the increase in the demand for VR applications. Most mobile app development companies have realized the opportunity and are therefore incorporating virtual reality in building their mobile apps. These companies have also created several VR devices that have made the technology available for public use. These devices have ensured that mobile phones double up as VR gadgets. This has helped in enhancing the popularity of VR even further.

Virtual reality has streamlined communication between business owners and their prospective customers. Many companies including manufacturing, fashion, and entertainment have realized the benefits of these VR apps. People can now view products, communicate with businesses and shop through their mobile applications.

Let us take a look at how app development is transforming the virtual reality landscape and the features of a good virtual reality app.

Mobile development companies are instrumental in improving the use of virtual reality technology. They can do this by integrating this technology in application building. There is a number of ways mobile app Development Companies can incorporate augmented reality and virtual reality technology in building their applications.

Augmented reality and virtual reality are one of the app development trends that most businesses have embraced today. Companies like Sony, Facebook, and Samsung, have already produced their VR enabled devices, an example being the VR play station. These apps allow users to view places and services as real. The following are some of the ways mobile app companies drive VR market.

Improved Learning Experience

Virtual reality technology has been introduced in education sector. Institutions use virtual reality applications to make the learning experience more exciting and engaging. Students are able to go on virtual field trips using apps like the Google Expeditions which transfers them to far away even to places that are inaccessible. This enhances the learning experience and thus making it enjoyable.

Virtual reality has also made learning new languages easy. Through the use of devices like Oculus Rift headsets, students can enhance their language skills by connecting with other people from across the world. They can then learn the language by conversing with the natives of that language through the application.

Enhanced Business Efficiency

Virtual reality mobile apps have changed and improved the business operations. Business owners can conduct meetings and teleconferences in a much smoother way thanks to this technology. This has led to better time management and elimination of the travel cost spent attending meetings in distant places. This transformation has led to improved business efficiency.

Virtual Experience

People like using their mobile phones to carry out online activities like shopping and booking. Applications make it easier to undertake these online activities. Mobile app developers have made this experience engaging and exciting by creating VR enabled applications.

For instance, for shopping, the virtual reality technology provides the customers with an application for e-commerce stores. In such stores, shoppers can get a 30 view of the product they want to purchase. The customers get to see the product in all the three dimensions to ensure that they are satisfied with the product. This is beneficial as it saves the time of visiting the stores physically. In addition, the storekeepers benefit from low rates of product returns since the customers buy products once they are completely satisfied. This helps in saving on the overall cost incurred by the businesses.

In a similar way virtual reality apps have also been created for various industries including hotels, real estate, and tourism. These applications enhance the virtual experience of users hence they can quickly make the right decision and the right transactions. It also allows businesses to offer excellent customer service. Besides, they can attend to customer concerns in real time wherever the customers are located.

Improved User Engagement

User interface is a crucial aspect in app development that enhances user engagement. The VR apps provide users with real life like experience. This ensures users are fully immersed in the app while using it. As a result of that, they are able to engage in the app even more. This improved user engagement has led to an increase in customer satisfaction and therefore customer loyalty.

Enhanced Brand Loyalty

Virtual reality apps which are an extension of augmented reality have become a favourite innovation among app users. They have allowed marketers to reach their prospective customers and interact with them directly. Companies have taken advantage of this technology and create apps that have allowed them to promote their products. They have also been able to understand the needs of their customers and therefore provide them with products that meet their requirements.

The repeated interactions between customers and products that meet their needs have also led to increased customer satisfaction. These customers become repeated buyers and recommend the products to others hence improved brand credibility and loyalty. So, therefore, with a good product and an excellent virtual reality application, it will be a matter of time before your customer base increases. It also enhances customer loyalty.


Mobility is one factor that has primarily contributed to the success of mobile apps. VR apps have taken the experience a notch higher. They have allowed users to enjoy mobility to the extent that was not possible before. You can use a virtual reality app to explore many opportunities while you are in one place. For instance, you can use a VR app to take your users on a virtual tour even when you are in different geographical zone.

Enhanced Communication

Earlier applications used to offer a phone based communication between businesses and their app users. Mobile app development companies have used augmented reality to improve the mode of customer communication in mobile applications. Businesses can now use real-time video to make direct contact with clients. This form of communication has helped business increase their conversions.

Features of VR App Development

With the expansion in use of virtual reality mobile apps, many developers are venturing into VR app development. Development of innovative apps requires an enhanced look at the User Interface (UI) and User Experience (UX) of the application. This is because there is a considerable difference between the User Interface and User Experience of a VR gadget and a non-VR device

Some VR apps require additional support devices to make them work best with your phone. For example, you may need headphones to be able to track the position of the head. This is due to the difference in the User Interface of virtual reality apps and those of standard mobile apps.

Virtual reality has enabled the creation of devices that will make the user spend very little time with their smartphones. One such gadget is the virtual reality headset. This gadget is different from the non-VR devices that will require you to scroll and click on display on the screen of your phone. This, therefore, means the features are also different in each device.

The following are some of the essential features that development companies need to consider when developing a VR app.

Smooth App Operation

Before developing any virtual reality application, the most critical feature in the mind of the developer ought to be a smooth operation. An application that does not have smooth operations experiences animation lagging as well as cropping. Persistent bugs also results in making your app to respond slowly to user instructions.

In other extreme scenarios, the app may fail to respond entirely to user input. Such an app always turns users away. An application with properly arranged scenes and a stable performance gives a better picture and attracts more downloads. Users get to enjoy seamless operations coupled with enhanced effects.

Stable and Efficient Tracking

The most important thing about VR apps is tracking. Monitoring helps the app detect the position of the head and transmit the resulting information to the screen of your smartphone. It uses sensors like accelerometers and gyroscopes to ensure the right data is tracked in order to give the correct image on the screen. Ensure your app has a stable tracking so that the information tracked and the image displayed is useful to your users. This way, they can be able to see what they are looking at.


Virtual reality technology has hit the ground running and is taking over the app market by storm. Despite that, very few apps are able to support virtual reality. Creating innovative development apps with VR technology is therefore essential in order to tap this vast potential. AppleTech has had the capability and experience to deliver a custom VR mobile app according to your specifications. Reach out to us, today.