The internet is constantly evolving and as a result the web development as a whole is evolving and changing rapidly. As a website owner, it is important to keep an eye on trends in web development so take advantage of new best practices and implement them proactively.

While it’s impossible to predict the future, it’s important to be in tune with how the industry moves and anticipate which factors will have the most significant impact. Here’s the list of top web development trends and technologies that are likely to evolve in the near future:

Progressive Web Apps (PWAs)

Progressive web applications (PWAs) are not new, but it is predicted that their newest iteration will completely replace web apps. PWAs help webpages to load faster and function offline in applications such as Google Maps. PWAs are used by companies such as Starbucks, Uber, Pinterest, and Twitter to enhance user experience – and many more will follow suit by 2023.

In the second quarter of 2022, mobile accounted for more than 58% of all international web traffic (excluding tablets). Since more and more people are using their phones and tablets to access the internet, it has never been more critical to turn web apps into PWAs.

In addition to offering an unrivalled user experience, PWAs provide additional benefits for the provider, including reduced development costs and seamless maintenance. To add to this, they appear and function similarly to regular web pages.

AI Chatbots

In 2023, all signs point towards AI chatbots becoming more intelligent to meet the demands of their users. To do this, bots will use machine learning, natural language processing, and information retrieval methods to match user behavior more effectively. One of the most recent examples of an AI chatbot is ChatGPT, a brainchild of the company, OpenAI.

AI-powered chatbots not only help companies do things faster through voice or text chats, but they also help improve the customer experience. An AI-powered chatbot can get information, answer FAQs, and generate content. The result is a seamless digital experience for customers.

Single-Page Applications

A single-page application can be defined as a kind of app that doesn’t need to reload itself while working in a browser. The user could enjoy a natural experience and seamless usage. The apps we use daily, like Facebook, Gmail, and Twitter are SPAs. It is one of the top web development trends in 2023 and is expected that in the future, most functional websites will be built as SPAs.

Single-page applications have more capability to hold the attention of users, as they seem to operate quickly. A user gets instant feedback unlike regular websites, where they have to wait for the page load.

Voice Search Optimization

Voice search optimization can be simply defined as the process of optimizing web pages to appear in voice search. Devices that use voice recognition are gaining fast popularity, thanks to voice assistants and IoT. The technology has grown so much that by the coming year, these devices will be able to recognize the voices of different people and provide a personalized AI-based experience. In the field of web development, the latest innovations are voice-activated self-standing devices, and voice optimization for apps and websites.

With more AI-enabled devices, voice recognition saves our time and helps us multitask. A survey by Statista on the number of digital voice assistants in use worldwide suggests that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population. The massive growth will impact how voice search optimization will become unavoidable in the list of latest web development technologies.

WordPress Development

WordPress CMS powers over 40 percent of all websites, and such a strong presence deserves attention. WordPress, an open-source platform, regularly adds new functionality to fulfill the demands of its users. There are plenty of WordPress-specific web development trends, and it’s a good idea to look into them.

WordPress is likely to be heavily updated in the year ahead. A redesigned navigation framework, for instance, will facilitate a more intuitive user experience. This redesign intends to unify the post editor and template interfaces, which are currently distinct.

Motion UI

Today’s customers seek digital experiences that are quicker, mobile-friendly, richer, and more interactive.

That’s why Motion UI has become so popular. Motion UI is a front-end framework that allows developers to create fully responsive webpages and mobile apps while using preset movements in a native app setting. Using this framework, you can make an element slide, spin, bounce, transition, and more.

Additionally, Motion UI is compatible with all web technologies and can be implemented anywhere on a website. The header, footer, and menus are common locations for Motion UI implementation. Though this framework gained popularity in 2018, the technology of SASS libraries has made it more accessible, making it one of the leading technological areas to look out for in 2023.

Serverless Architecture

There has been an ongoing search for technology that reduces system overuse, data loss, and development expenses. It seems that to an extent, serverless technology could be the answer.

The cloud-based serverless architecture enables users to execute code for virtually any application or backend service without administration. No provisioning, managing, or upgrading servers is necessary. Amazon, Google, and Microsoft are the most well-known companies that use serverless architecture and offer it to others.

The serverless architecture industry is expected to be worth $36.84 billion by 2028. That means we can expect more companies to enter this market in 2023 and beyond. More products, such as chatbots, IoT applications, and APIs, will use serverless functions to execute activities such as downloading file backups, sending alerts, and exporting objects.


It is expected that there will be several technological breakthroughs in the field of web development in 2023. These trends will shape how web experiences will be delivered in the future. As a result, it is critical to remain on top of current and upcoming trends in order to deliver the greatest experience for your consumers.

AppleTech provides a wide range of web development services, including design, development, and maintenance, to help companies to achieve their business objectives. Our experienced developers and designers work closely with clients to understand their needs and create custom solutions which meets their requirements. Additionally, we stay up-to-date with the latest technologies and trends to ensure that our client’s projects are always at the forefront of the industry.