The digital world is always evolving with search engine changes, new website trends, new features and functions, and so much more. This can make it hard for your brand to keep an online presence that draws attention and stays ahead of the competition. However, by increasing the overall functionality and usability of your website, a website redesign can help you attract new clients and online visitors.
Since it takes a lot of time, money, and work to redesign or launch a new website, you should want as many people as possible to see it. If you do that correctly, it can open up more business opportunities that you don’t want to miss. . Also, it’s important to tell your current customers, employees, and team members about changes and updates coming to your website. With this in mind, we’ve put up a list of simple ways to introduce your new website design, as well as what you’ll need to know before going live.
Ideas for Introducing Your New Website Designs:
While rebuilding your website, whether to update or rebrand, it’s always a good idea to give your present and potential clients a heads up. This approach will avoid any confusion and can be used to guide users through this transition phase. The following are some simple ways that you can use to introduce a new website design:
1. Email Your Subscribers about the Redesign
Getting the word out about your new website is easy and doesn’t cost much if you use your newsletter or email list. Some of your most loyal customers and brand followers can be kept on the edge of their seats by letting them know ahead of time that something new is coming. This is because your email subscribers are your loyal customers who have come to trust your brand over time. Sending an exclusive email notification to this group will let them be the first to learn about your newly redesigned website. Your audience will be anticipating and excited as a result of this.
When your business launches a new website design, you should already know what it will include so you can talk about some of the biggest changes in your announcement. So, if there are users who aren’t happy, they’ll know improvements are coming. Even for people who are already happy with your website, a new look is always exciting, and this strategy will give your audience a chance to tell others about it.
2. Create a Pop-Up Alert on Your Current Website
Pop-ups are a great way to give your regular visitors something to look forward to while your site is being redesigned. It will give them a sneak peek at the new look and make them want to come back. Plus, this idea for announcing the launch of a website is hard to miss, so current site users are sure to hear the exciting news. Keep the message short and related to your brand to make the pop-up alert fun and unique. Since it’s a pop-up, it shouldn’t take more than a few seconds to look at.
One of the biggest SEO mistakes we see when people redesign their websites is making a new landing page to tell users that a new website is coming. If you don’t put the message on your homepage, it could hurt your SEO. You don’t want a temporary page to gain SEO value before you launch, because that will be useless once the new website is up and running.
3. Create a Blog about the New Website Design & Share it on Social Media
In a digitally-driven world, it’s becoming more and more important for brands to build a “personality”, so that customers and potential customers can feel connected. Visitors will feel appreciated if they can participate in your brand’s narrative and purpose, as well as the objectives you establish to achieve your overall vision. Unfortunately, developing a brand’s personality and communicating with clients through a screen may be difficult.
In that case, a well-written blog can come to the rescue. It allows you to explain why your website needs to be updated, discuss your brand’s research and thinking process for the redesign, and show off some of the new features that will improve the user experience. This may seem like an easy narrative to some, but adding content that explains the intricacies will help your visitors adapt to the new appearance and connect with the aim of your website redesign and your brand.
We suggest putting out a redesigned blog at the same time as your new website. Sharing the blog on social media will help bring more people back to your website after it has been updated. Using social platforms can get your followers to tell their friends about your news, which can help you get even more traffic.
4. Introduce Your New Web Design with a Countdown
Set up a countdown clock to show how many days or minutes until your website goes live if you want to get people excited about it. A countdown adds an element of excitement to your consumers’ experience and keeps them coming back. To be on the safe side, our experts advise you to proceed with caution. Most of the time, the best way to work out any last-minute changes is to have a soft launch where only a few people try out the website first.
The new look and features of your website will run well if you do this. You may also get feedback from clients and new users and make any required modifications before the final launch. Because they are a part of the process, this is also a terrific way to make your most loyal followers feel even more connected.
5. Encourage Users to Explore the New-And-Improved Site
This might be as basic as establishing a relevant industry offer for people who sign up for your newsletter or complete a certain activity on your website. You could offer a discount or a promotion that adds value to your services. Users are more likely to buy your products and use the new site if it has these features.
You could also get creative and turn your website into a virtual scavenger hunt. People who take the time to finish the game and look around your redesigned website could win a gift card or a small prize. For example, share with users a few of the most important pages on your new site. There should be pages that tell the user more about your brand and what you’re trying to do. They should also have interesting features or products that make the user want to do business with you. Give the user a prize if they visit all of the pages you’ve chosen.
6. Keep Promoting Your New Web Design after Launch
Keeping the excitement about your website alive after its first launch is critical to its long-term success. Plan to follow up a successful launch day with social media posts or by increasing the email promotions campaigns a few weeks after the redesign goes live. This can help you market your brand and demonstrate to your customers that you are committed to making the online customer experience as simple as possible for them.
It will also help spread the word about your new and enhanced site, allowing more prospective customers to learn about it and visit, even if they didn’t hear about it on launch day. The work is not complete after the launch and by using this promotion tactic you can grow the website engagement further.
7. Ask Your Team Members to Share the Website Redesign News
Your team members are responsible for the success of the company and you can tell them to spread the website redesign news as well. Think about how many people your team members know who might be interested in your brand. We think it’s a good idea to have your team share the exciting news, whether it’s on social media, through email, or by word of mouth. This will help get the word out about your brand.
Also, if users have questions about your new site, your team members will have the best answers for them and can help users learn faster. Your team can also draw attention to any new or special features you don’t want visitors to miss.
The above-mentioned ways will help you in promoting your new website design to your customers in an effective way. But, what about the website development and redesigning part? AppleTech’s web design and development professionals can assist you with your website redesigning and development needs. Our web designers, developers, and digital marketers use an SEO-first strategy to make sure that your redesigned website will work well and bring in new customers.