“The industry that was once meant to drive things, in now being driven by mobile.”
Mobile apps are becoming increasingly popular among companies lately. Be it eCommerce stores or the automobile industry, every business is trying to get closer to its respective customers with the help of mobile apps.
Let’s take a look at how the automotive industry is harnessing the power of mobile apps:
The automotive sector is aware of the mass reach mobile automotive apps can attain in a short period of time if marketed and optimized well. With that in mind, many car manufacturers launch mobile apps on mobile application stores for pre-booking and test driving options.
While some of the automotive app developers build an app exclusively for the purpose, where customers can directly talk to the dealers to fetch desired information, others collaborate with popular mobile apps to offer purchase options. For example – one can download connect car apps like CarTrade, Cars India, etc., from android or iOS app stores and use it to purchase new or used cars.
At times, when a high sales volume for a car is expected at its initial launch, automakers usually opt for using mobile apps for pre-booking instead of older methods like a ticket or token distribution which used to involve long queues of people outside dealerships.
As per multiple surveys conducted by many automobile magazines, car buyers spend around 60% of their time looking out and researching for cars and around 45% of them use multiple devices to search for information. All in all, people surf the web a lot to find their dream car.
In the past few years, we have seen mobile application development companies build apps like CarWale, Instamotor, TrueCar etc. that have gained substantial recognition in the automotive industry as important marketing partners.
With the help of these apps, users can get price quotes (on-road and ex-showroom) and also find a list of features to help them make an informed choice while buying a car. Smart enough to comprehend the need of the market; these apps also include user reviews to help others know about the real-life shortcomings and strengths of a vehicle. And nowadays, some apps even publish review-videos that are even simple to understand.
The comparison tool is another feature most of these apps offer to compare among your favorite items in the wish list and narrow down to the one you find the most suitable. And when you are done finalizing that one car you want to have in your garage, these apps locate nearby dealerships to get you going in no time.
Dedicated Apps for Customers
Pitching after-sales services used to be an absolute challenge for auto manufacturers until cross platform mobile apps development happened. Since then, it has been a smooth ride; both for the customers and the manufacturers.
Most of the major car brands found mobile apps as a means of effective communication with the customers and deliver after-sales services like insurance renewal, service & maintenance, spare parts purchase, dealership maps around the city and much more. Customers can book service session in advance, ask for emergency assistance, provide feedback on services and even read car manual in the app itself.
Although the use of artificial intelligence is a relatively new concept in the automotive industry, it is being adopted in quite an optimum way. For instance, the mobile app would keep a track record of previous service schedules of a particular vehicle and schedule, with customer’s permission, the next service schedule in due time.
The effect of mobile apps and the best app development services in the automobile industry has percolated deep enough to reach even the core of its innovations. A few years back, we used to have bulky GPS units for navigation that took a lot of space and were not even accurate enough. But with the advent of mobile apps like Google Maps, Apple Maps, etc., have transformed the bulky units into apps that work with great precision and are way more user-friendly in comparison.
In terms of utility, there are apps in the mobility sector that are gradually being adopted by car companies that want to introduce edge to their vehicle. Many android automotive apps that offer hands-free capabilities for calls, text and music are readily integrated with the car dashboard to enhance the driving experience.
Indirectly, automotive android app development companies have increased the sales volume for many automotive manufacturers in several ways. One way to see it could be – through taxi aggregators. Mobile app markets have instilled, some of the major innovators, with ideas nobody could anticipate; taxi aggregation business is one such example. Apart from the great convenience for riders, taxi aggregators like Ola, Uber, Quick Ride and more, have provided people with an employment opportunity like never before.
It wouldn’t be fair if, for this, we gave all the credit to mobile apps and software development. Innovation in the android app development automotive industry took a new turn as integrating the sector with IoT, and Artificial Intelligence became possible.
Apart from many of its uses in vehicles maintenance and physical applications like self-driving systems and sensors, artificial intelligence has benefitted supply chain as well in the automotive industry. But then again, the base for all these intelligent technologies is mobile apps, for now.
In the coming days, we can expect a lot to change in the automotive industry with constantly evolving digital trends. And a lot of these changes are being anticipated to come from the apps automotive app development industry. Highly experienced and professional automotive app developers are available in automotive app development companies to create user friendly mobile apps.
We at AppleTech have the experience and expertise in building portals, mobile and web applications for multiple industries. Come to us with your idea and watch it develop into a solution.