Designers aren’t only responsible for making your app seem good; they also have to make sure that the app’s interface, visual components, and navigation are in line with the requirements and preferences of your intended users. In a market where revenue from mobile applications is projected to hit $935 billion by 2023, it’s crucial to stay in touch with design trends in order to remain competitive and change customer demands.

In this post, we’ve taken the most popular app design trends of the last several years, elaborated on the main reasons to adopt them, and researched how they’ve evolved since 2021. Feel free to pick and choose the ones that would work best for your needs.

Why Should You Follow the Latest Mobile App Design Trends?

An app’s potential for success and brand recognition increases with creative and intuitive design. Here are the most important factors to consider as you follow 2022-23 trends in app development:

Attract Users

One of the key elements that influence how people make decisions is design. After using your app for a short time, would they return to it or delete it? Will people tell their friends about this app? Will they complain about it online? An outdated user interface, initial impression, and product presentation could all be the result of bad design.

Lead Your Industry

Users are more inclined to download your app if it has a user-friendly interface, quick load times, and an eye-catching design. By harmonizing your company’s own identity with current developments in app design, you’ll be able to stay ahead of the competition and win over your customers.

Encourage Users Of The App’s Functionality 

The first impression is the last, so make sure your product’s design reflects the value it provides to customers. If you spent thousands of dollars on top-tier engineers to create a robust program but skimped on modern design, potential users would go elsewhere. Whether you own a booming video game start-up or a massive industrial firm, app design is essential.

Mobile App Design Trends 2022

1. Split Screen Design

This mobile design trend isn’t new, but its importance has grown, and the most diverse approaches to executing it have emerged in recent years. The most recent examples are smartphones with folding screens, those screens require specially customized apps to tap into their full potential. Trend changes provide a wide range of possibilities for making a user-friendly split-screen design. The main reason for its appeal is its efficacy. Splitting a screen is an excellent approach when two or more sorts of information must be obtained by the user at the same time. The same can be stated for the content, which requires the user to choose between many possibilities. Instead of navigating between different displays and remembering the information (which is not why we use smartphones), you can view all of the information, compare it, make your decision, and proceed.

Uber and practically any other driving app serve as excellent examples. You can view all the information about your trip—a vehicle and driver, payment information, and other options—on a single screen while also following the position of the car in real-time on the map.

2. Limitless Imagery

The days of e-commerce and retail applications displaying their products inside a boring grid of squares are over. Businesses, on the other hand, can use limitless imagery to make things fade into the backdrop and float freely on the screen. Customers will appreciate the ability to engage with your products by zooming in for a closer look or turning them to see every angle.

Combine limitless imagery with AR technology to let buyers see how your items might appear in their homes before making a purchase for a more immersive experience. Using this trend, you will unify the style of your product and give clients a more uniform and effective UX.

3. Asymmetry for Menus and Galleries

By incorporating asymmetry into app design, you can direct the audience’s attention to key parts while also strengthening your brand’s identity. For example, if you need to sell a product quickly, you may make it more appealing to clients by employing asymmetrical typefaces and shapes on a website.

To make your solution stand out, avoid the solid and polished patterns of standard applications in favor of more non-conforming images, sizes, and drawings.

4. Borders around App’s Elements

You can create a more intuitive interface for your users by using borders to demarcate different sections of your program, such as windows and icons, and by creating a visual hierarchy to better organize the content.

Border styles, such as dashed lines, dotted lines, straight joints, and rounded joints, are all fair game for experimentation in the service of creating a visual language that conveys your brand’s values. Such images also look like popular UI designs from the 1990s, so you can use nostalgia to make people feel good.

5. Abstract Geometry and Animations

In the first half of 2022, mobile app design was all about minimalism and simplicity. But for the remainder of 2022 and the upcoming 2023, the trend is shifting towards abstract geometric forms, especially spheres and circles. You can use these patterns for pictures, backdrops, and borders to provide your users with a more pleasant and stress-free experience.

As with abstract patterns, motion can help you shape how people think about your software. To make your product stand out, you may use bold, unconventional fonts, or you can use eye-catching graphics to make the site’s navigation more intuitive; the only limitation is your creativity.

6. Unusual Text Alignment

In 2022-23, experts are less likely to adhere to conventional copywriting practices while creating application layouts. By playing with white space and font size, as well as by arranging letters vertically or diagonally, designers may provide consumers with a more engaging and memorable experience.

Don’t forget how important it is to not use weird text alignment just to be different. Your mobile UX design should be consistent with your brand’s identity, message, and values in order to forge deeper emotional connections with your target demographic.

7. Multi-Directional Navigation

Through the use of multi-directional navigation, you could make the user’s trip more interesting and straightforward. Add horizontal sliders to your app’s interface so users don’t have to waste time scrolling up and down static menus.

Streaming services and applications that provide a wide variety of items may benefit greatly from this pattern. A user’s wait time will be cut in half if all of the material can be shown on a single page.

8. Layered Sheer Screens

This trend is worth considering if you need to make your solution pop against a neutral backdrop, establish a clear hierarchy on the page, and seem fluid and dynamic.

Using this method, designers may make their icons and text boxes stand out more clearly against their backgrounds by adding a drop shadow. For better readability, this technique is often used for making subtitles.

9. Multiple Services Apps

This Asian trend is expected to become a worldwide sensation in 2022-23. Such solutions incorporate a variety of services into a single application. Customers often get a dependable platform for shopping, banking, taxi services, communication, and gaming from super solutions.

Designers make great applications seem intelligible and user-friendly by using lively colors and iconography. Using this trend in conjunction with multi-directional navigation, you can give consumers a simple experience without overloading them with too many items and services at once.

The following was the list of upcoming mobile apps trend in 2022-23. You can incorporate these designs into your application.

How AppleTech Can Help You To Build One?

Now, you have mastered the most recent trends in mobile app design. Your applications will be at the forefront of mobile UX design if you keep up with these developments. But since mobile-app design trends are always shifting, it takes persistent work and an appreciation of the value of UX design for mobile applications to stay on top of the latest design trends.

This is where AppleTech can help you with. AppleTech uses the latest trends in mobile app design to highlight the unique value of your concept and provide the best possible user experience. Our seasoned design team is prepared to help you with your next big project. Together we can help you improve or add a new feature to your mobile app development journey.