The use of artificial intelligence (AI) and machine learning (ML) is increasing in the finance industry.

AI-based financial solutions are focused on the crucial needs of the modern financial sector such as better customer experience, cost-effectiveness, real-time data integration, and enhanced security. Adoption of AI and allied its applications enables the industry to create a better, engaging financial environment for its customers.

Use of AI and ML has facilitated financial and banking operations. With the help of such smart developments, fintech companies are delivering tailored products and services as per the needs of the evolving market.

According to a study by research group Forrester, around 50% of financial services and insurance companies already use AI globally. And the number is expected to grow with newer technology advancements.

According to the various researches, AI technologies will allow financial institutions to reduce their operational costs by around 20%, by 2030.

So let’s take a look at the impact of AI and ML on Fintech

Automated Customer Support

The need for better, safer, and customized solutions is rising with expectations of customers. Automation has helped the fintech industry to provide better customer service and experience.

Customer-facing systems such as AI interfaces and Chatbots can offer useful advice while reducing the cost of staffing. Moreover, AI can automate the back office process and make it seamless.

Automation can greatly help Fintech firms to save time as well as money. Using AI and ML, the industry has ample opportunities for reducing human errors and improving customer support.

Accurate Decision-Making

Finance, insurance and banking firms can leverage AI tools to make better decisions. Here management decisions are data-driven, which creates a unique way for management.

Machine learning effectively analyses the data and brings required outcomes that help officials to cut costs. Also, it empowers organizations to solve specific problems effectively.

Fraud Prevention

Technologies are meant to deliver convenience and improved speed. But, along with these benefits, there is also an increase in online fraud. Keeping this in mind, Fintech companies and financial institutions are investing in AI and machine learning to defeat fraudulent transactions.

AI and machine learning solutions are strong enough to react in real-time and can analyze more data quickly. The organizations can efficiently find patterns and recognize fraudulent process using different models of machine learning. The fintech software development company can help build secured financial software and apps using these technologies.

Better Trading and Wealth Management

AI-driven solutions such as stock-ranking based on pattern matching and deep learning for formulating investment strategies are just some of the innovations available on the market today. In the case of smart wallets, they learn and monitor user’s behaviour and activities, so that appropriate information can be provided for their expenses.

Client Risk Profile

In the developing world, it is crucial for fintech companies to categorize clients by data analysing, and allied patterns. AI tools show excellent capabilities in it to automate the process of profiling clients, based on their risk profile. This profiling work helps experts give product recommendations to customers in an appropriate and automated way.

Data Analytics for Security and Compliance

Managing enormous volumes of data make compliance and security two of the biggest challenges for financial organisations. Banks are storing large volumes of data across hybrid and multi-cloud environments that provide even more opportunity for cybercriminals to get their hands on valuable assets. In short, the same data that brings new opportunities for business growth increases the security risk for financial firms.

Data analytics using machine learning has been transformational in helping firms overcome these challenges as it picks up on unusual user behaviour to detect suspicious activity and minimise the risk of fraud, money laundering, or a breach.

With machine learning algorithms, businesses can effectively gather and analyze huge data sets to make faster and more accurate predictions of future trends in the financial market. Accordingly, they can offer specific solutions for customers.


As the market continues to demand easier and faster transactions, emerging technologies, such as artificial intelligence and machine learning, will remain crucial for the Fintech sector.

Innovations based on AI and ML are empowering the Fintech industry significantly. As a result, financial institutions are now offering better financial services to customers with excellence.

We at AppleTech have the experience and expertise in building portals, mobile and web applications for the financial industry as well as many other domains. Come to us with your idea and watch it develop into a solution.