by AppleTech | Jan 31, 2022 | Product Development
4. Ideation The ideation phase is a time when team members brainstorm on a range of creative ideas that address the project goals. During this phase, it’s critical not only to generate ideas but also to confirm that the most important design assumptions are valid....
by AppleTech | Jan 26, 2022 | Product Development
2. Product Research Once the product vision is defined, product research (which naturally includes user and market research) provides the other half of the foundation for great design. To maximize your chances of success, conduct insightful research before making any...
by AppleTech | Jan 18, 2022 | Product Development
What is a product? Until recently, the term was used only in relation to something material and often found in a retail store. Nowadays, it is coming to mean digital products as well. Apps and websites are modern products. When it comes to building great products,...
by AppleTech | Dec 6, 2021 | Product Development
The global pandemic has completely disrupted how consumers interact with products. Their needs are changing, buying channels are shifting, and products that were once winners are now losing relevance in consumers’ minds. Now, more than ever, product managers and...
