Mobile app marketing, also known as app promotion, is the process of improving an app’s functionality, usability, and search engine friendliness with the goal of increasing its downloads, ranks, and ROI for the app developer.

Promotion is an important part of a successful app launch, but you don’t have to spend a lot of money on it.

In 2021, 204 billion mobile applications were downloaded, and the app industry continues to expand. There is strong competition for users’ attention, thus in order to stand out, you must not only create an excellent product but also develop a successful app advertising plan.

Free app promotion requires a certain level of expertise and perseverance. But once you pass it, the floodgates will fly open, allowing steady visitors to start using your app and driving up downloads.

Here is a list of creative ways to promote your app for free:

Find Influencers & Do Guest Post Blogging

Find industry leaders who write online and ask them whether they would be interested in sharing your app on their blog. Offer to write a guest article outlining all the advantages of the app for their followers. Allow them to give your free version to their followers risk-free if you have one. With this method, thousands of people could start using your app in a short amount of time.

Create a Landing Page

Making a landing page is a smart move for mobile app promotion. It will allow you the ability to more clearly express the advantages of your software, respond to any queries your target audience may have and include endorsements that will increase your reputation. Making a landing page can also help search engines find your app, which may be a wonderful source of leads.

Ask Customers for Reviews

Ask your users to leave you a review on Google Play or the App Store. Positive reviews make people more likely to buy your app and have a direct effect on the algorithms that determine where your app ranks in search results. You can also look at other review sites like G2Crowd, Capterra, or Serchen. Remember to respond to each review.

Create A Blog For Your App

A blog can be a great way to get the word out about your app. If your official business blog already has a lot of readers, you might want to post regularly about your new app to let more people know about it and create a buzz in the industry. Writing about your app is one of the easiest ways to get people talking about it. Hundreds of online article directories will accept your original work. All you have to do is write an article that will make people want to read it. If you’re not good at writing articles, you can find dozens of websites online where you can pay someone to do it for you. 

Create Unique Content

Make content that goes along with your mobile app. It may be posted on your blog. If you don’t have your company blog, you can post it on platforms such as Medium. Creating content is a great way to get more people to visit your website and build your brand’s credibility and awareness.

Optimizing Your App Description

Whether you want to put your mobile app in the Google Play Store, the Apple App Store, the Amazon App Store, or anywhere else, it’s essential that the description:

  • Includes relevant keywords
  • Answers what the user was looking for 
  • Gives usage and quality metrics

To offer your app marketing efforts the greatest chance of success, your message has to be crystal clear, short, and well-designed.

Offer a Promotional Price

Another way to market a mobile app is to offer a promotional price. Don’t forget that users don’t have enough ideas about your app! So, you need to give your app an edge over other apps to make it worthwhile. You can offer discounts or coupon codes for in-app purchases or downloads, and you can also make a free version of your app to get more people to use it.

Optimize Your Keywords

Every day, millions of people look for apps and games on the App Store and Google Playstore. Keyword optimization puts your app in front of more of these people, which makes it more likely that people will quickly download it.

To optimize, you have to figure out what your ideal users search for most, and then use those keywords where they make the most sense to “tell” Apple and Google to list your app when those keywords are searched.

Create a Referral Program

By establishing a referral program, you can ensure that more of your users are recommending your software to their friends. A referral program encourages users to encourage their friends to download and utilize the app by giving them rewards.

Free services, gifts, or even a discount for the buddy are all possibilities. It can be used for particular actions like downloading an app or subscribing to a certain tier. If you have a referral program, your current users must know about it, preferably in the app itself.

Take Advantage of Social Media

Use social media to advertise your app. Choose the channels where your target audience is most engaged. You can use Facebook, Twitter, Snapchat, Instagram, Reddit, etc. for the same. Along with any relevant information for your target audience, provide any updates regarding your app.

Promoting apps through social media is very much a need. You can connect with your audience on social media in two ways: paid and organic. Here’s a quick look at both of them:

  • Organic – Having a presence on social media, such as a Facebook page, Twitter account, and Instagram account, is the simplest kind of organic marketing. Create accounts and begin following users in your industry and target market. Avoid spamming individuals with excessive marketing. Instead, make an effort to engage your audience by publishing on the issues that matter to them and participating in the discussion.
  • Paid – A 2016 report by Kenshoo said that the click-through rates (CTRs) of mobile app ads went up by 32% year over year, while the cost per click (CPC) went down by 33%. Putting a little money into promoting your app will make it easier for people to find it and bring more people to it. Facebook and Instagram are great places to advertise mobile apps because they reach a large number of people and can be used to target specific groups. Since Facebook owns Instagram, it’s very easy to put ads on both to get people to download apps.

Join Groups on Social Media

On LinkedIn and Facebook, there are a lot of groups where you can share content and, as a result, get your app out there for free. Keep in mind that sharing promotional content in groups is often not allowed, so stick to sharing educational content. Use your LinkedIn or Facebook company page to talk about sales and marketing.

Encourage Feedback and Build A Community

Request feedback from users who have downloaded your app. You can move up in the App Store rankings by getting more feedback than other people in your niche. You can also get feedback for free by giving review copies of your app to anyone who wants to try it out. If the app has a paid version and you offer someone a free review copy in exchange for the right feedback, you could quickly move up in the App Store’s organic search results.

Promote Via App Introduction Video

Videos are getting more and more popular these days and for good reason. By making a simple 30-second video about your app that shows how it works and putting it on your official YouTube channel. You can explain what your app is, how it works, and why people should download and use it in a way that is interactive and interesting. This is a step that needs to be taken before the app can be promoted.

There are many reasons and reasons why it’s important to have an explainer video for your app. About 42% of people download a mobile app after watching an explainer video. This is because the video helps them understand how the app works. It helps users to get a sneak peek about the app and that makes them download the app and use it.


As you can see, the sky is the limit in terms of app promotion. Treat it like any other product launch and take the time to come up with a good plan for getting app users. Remember that the quality of the people who use your app is more important than the number of people who use it.

With that being said, this strategy will only work when you create a solid base by creating a quality application. For creating such mobile applications, AppleTech can assist you. At AppleTech, we have the experience and the expertise to build a mobile application that can run on all platforms. Reach out to us today with your concept and see it transform into reality.