So, what exactly is user experience(UX) design? What measures can you take to improve it and make your whole product better?
UX design refers to any design approach aimed at building a system that gives a positive user experience. There is a range of UX best practices you can follow to guarantee you design a UX that supports both your product and the company’s goals, whether it’s a minimal viable product or a full product.
The following tips can help improve the quality and longevity of digital goods including websites, mobile applications, and other digital user interfaces.
1. Make Your Product Accessible
To begin with, it is critical to make products accessible to the potential audience. According to a United Nations assessment from 2011, there were 1-1.3 billion persons worldwide with disabilities. People with disabilities are the world’s largest minority, therefore it’s critical to think about how accessible your product is to everyone who could come across it during the UX design process.
A few basic design aspects must be used to provide good accessibility for all users, regardless of their circumstances, skills, or context.
Consider the following examples:
- Consider color-blind individuals.
- Check to see if your product is responsive.
- For photos, use ‘alt’ texts in case they don’t load.
- Allow for gender diversity by providing gender alternatives.
2. Mobile Design For One-Handed Use
Along with accessibility, your UX design needs to be comfortable for one-handed use. The positioning of the items is influenced by inclusivity. Even though it’s more or less common nowadays, placing navigation menus at the bottom of a mobile screen is still vital if you want to build an amazing UX design.
Users can no longer reach the top of their screens as easily as they formerly could due to larger screens. As a result, one of the finest UX principles is to put the navigation near the bottom so that the user can reach it with one hand. By making these changes you can minimize user frustration.
3. Site Scannability
Scannability refers to how easily a body of text can be read and comprehended. Users scan your information, just as they would a newspaper, to locate what they are searching for rather than reading it word for word. Therefore, your UX design guidelines must be adjusted to reflect this fact.
Maintaining your content in line with two basic criteria of UX writing can assist you: keep it simple and easy to understand. Users might become dissatisfied and quit your product if you confuse them with poor scannability.
Here are some suggestions for making your material more brief and clear:
- Make use of bullet points.
- Keep paragraphs to a minimum. Ideally, they should be under 5 sentences long.
- Remove unnecessary words from phrases to make them shorter.
- To arrange material, use subheaders.
- Check your spelling and grammar twice.
4. Keep Essential Content Above The Fold
The area of your site that people see initially when they land on a page is referred to as “above the fold.” One of the most important UX best practices is to keep all of your useful information and content above the fold and easy to find.
This implies that a user only needs to scroll a set length, as the ‘below the fold’ is where most users abandon the page. A high bounce rate might indicate a poorly designed landing page.
This UX design best practice is particularly crucial for mobile users, who are most likely to leave the website as compared to desktop users.
5. Use Storytelling
When information is provided in the form of a story, most people comprehend it faster. Empathy, emotion, and attachment are all evoked through stories. Using these emotional responses to boost product engagement is standard UX practice. Stories may assist visitors to create a deep knowledge of your brand and make your digital product more appealing.
Add a video of the tale in addition to just describing it. Using a combination of audio/video aids to convey information is a very effective technique to help customers grasp the message and relate to the product. Make sure you’re expressing genuine emotions and straightforward concepts when you use video in your design process.
6. Less Is More
Anything that gets in the way of the user’s goal should be deleted as of a needless distraction. Is there anything in this design that isn’t necessary? What effect will each design element have on client behavior? Is the user interface very complicated?
Every UX design feature in your product should help you achieve the main objective. Users want simplicity, which may be delivered mostly through simple and consistent design. Simplicity, clarity of idea, the individual utility of every element, removal of non-functional parts, and meaningful expression are some of the features of minimalist design.
One of the top UX design approaches is ‘less is more,’ which means adhering to the necessary aspects and providing a clean and consistent experience. To do so, you’ll need to consider your visual style, the design trends you want to embrace, and how you may satisfy user demands as effectively as possible.
7. Use Animations
In UX design, visual input is critical. Buttons and other controls respond to our actions in real life. This is how we anticipate things to proceed. As a result, people expect a similar flow in digital offerings. Using animations and transitions to provide the user with additional context and a better knowledge of how the product operates is one of the greatest UX techniques.
Animated items capture the user’s attention and direct them to the next stage in an interaction. Furthermore, animations and transitions may build a more favorable interaction between the consumer and the product by making the product experience feel more seamless. When elements transition between states, they should move quickly enough that users should not have to wait, yet slowly enough that they comprehend the shift.
To Sum it Up
All of these suggestions are aimed at ensuring that your UX design selections keep people informed, meet their demands, and are in line with your broader company objectives. Hopefully, you can utilize some of these UX best practices to develop user-centric digital products and get your product team to innovate. AppleTech can help you out in creating the best user-friendly UX design for your product. Contact us for all your UI/UX design needs without hesitation.