If you’re an owner of an e-commerce business, you’ll know how hard it is to reinforce a strong client base and increase your sales. Well, what if there is an easy way to get this done? Yes, because now it’s possible to reach a vast number of potential customers and increase your sales, all by developing a business-oriented eCommerce mobile app.
Not convinced? Let’s take a look at the importance of mobile apps in an e-commerce business to change this outlook.
Today, one cannot neglect the edge that mobile applications have over browsers. Everyone uses a smartphone that makes it very convenient for the customers to access the online shopping store of their choice by downloading a particular mobile app.
Users don’t have to remember URLs and log in every time they visit your site and also the speed of a mobile application is quite fast as compared to browsers. It results in a better user experience. Also, with almost everyone having a smartphone these days, coming out with an eCommerce mobile app will only reinforce the credibility of a retail business.
Downloading an application shows that a customer is already interested in your business. When visiting a website, people basically look for business details while downloading the app shows their willingness to buy your products. Potential customers also tend to spend more time in an application as compared to online websites.
Quick Response Time
When using a web browser people are generally concerned about how fast action will be completed. But, when it comes to a mobile app, the response time is much faster and the actions are completed comparatively quicker than web browsers. This not only makes customers happy but also increases brand credibility among them. Also, with a mobile application, users can set up their personal preferences, making it easier for them to shop online.
Additionally, with the option of reviews being available, the users can also directly let the app owner know about their concerns and the necessary action can be taken accordingly.
Enhanced User Experience
The proper presentation of e-business also helps in enhancing the user experience and also helps users to understand the business intent in a better way. The presentation of your online business can either lead to great sales or can break the customer’s trust. Mobile apps provide better navigation and are highly responsive keeping the users device screen size in mind. Less distraction and great navigation help customers focus more on the products and thus give a better chance of scoring a sale.
Better Conversion Rate
The enhanced UX, usability and easy navigation of a mobile app naturally leads to a higher conversion rates. Mobile apps play a significant role in increasing the conversion rate which has been estimated one and a half times higher than desktop or web browsers. The ease to access various fields and options in the e-commerce apps encourage the user to stay for long on the app and thus, the chances of conversion rate increase multi-fold.
The app engagement factor is steadily affecting the businesses and is the focus of app marketers. As per a researched report, about 25 percent of iOS users and 20 percent of the Android users open the app once a day after installing it. But the number drops down to 3.2 and 3.3 percent respectively after a month. For great conversion rates, the app’s engagement factors will have to be in full play.
Higher Order Value
The average order value using a mobile app is much higher compared to websites. We have already stated that eCommerce mobile applications help boost conversion rates and reduce the cart abandonment rate. Here, the high order value is affected by the feature of push notifications. One thing that you need to keep in is not to frustrate the users by sending multiple app notifications in a short period which will lead to the user abandoning the cart. Mobile Apps for e-commerce
- Design a complete e-commerce mobile app and keep upgrading it
- Reward the user for leaving feedback
- Engage users by responding to their feedback
- Encourage the users to leave positive comments in the customer support centre
- Regularly come up with surveys to know user behaviour
If you’re an eCommerce business owner it is a no brainer in getting a custom mobile app developed to scale your business. At AppleTech we have the experience and the expertise of building custom mobile apps for all industries including eCommerce. Contact us today to see your concept turn into a solution.